It is considered a great success for Gala TV to have convinced Torrington to appear in the bingo show, where he will call out the bingo balls while providing love advice to the audience. The viewers will be given the opportunity to send e-mails or plain text while playing the live bingo game, Love Bingo, so that the show will be interactive. The Love Guru, apart from calling the numbers, will be able to answer the audience’s questions and advise them on several issues, ranging from love to bingo tactics.

Every week there will be a different guest presenter. The show will broadcast live over video streaming to the Gala Bingo website as well as on Sky and Freesat 861.

With a view to promoting its bingo games and shows, Gala TV has invited many stars to make a guest appearance on bingo shows, calling bingo numbers. Moreover, there are participants in the reality show Big Brother in the Housemate Bingo shows and popular TV soap stars who star in daily soaps like Emmerdale, Coronation Street and other shows in the Soap Star Bingo shows.

This strategy is highly likely to attract the majority of the viewers since they can watch their favorite stars live and even interact with them through bingo shows.

Wink Bingo, an online UK bingo website, joined the business approximately one year ago, and has grown really fast, gathering a great number of online bingo players, and consequently, increasing its popularity among bingo fans.

Recently, Wink Bingo added a link to Twitter on its homepage so that bingo players, who are Twitter members as well, can add their Wink Bingo Twitter id to their list of sites to follow. Hence, they have the opportunity to check for updates concerning Wink Bingo each time they sign in. The bingo website is going to be benefited as well, since it will be able to contact both members and potential customers easily and freely, providing up-to-date information about big bingo games, promotions, special prizes and tournaments held by Wink Bingo.

This trend is expanding in many other networks like Facebook, where a great deal of online bingo sites creates fan pages where members can find updates and any other kind of information available online. In addition, these pages announce winners offering the players the joy and satisfaction that they are earn a flash of fame, due to their win.

The last few weeks, Tombola has taken great steps to make good use of social media. They have created a twitter account (@tombolabingo) with all the latest news about their online bingo site and have also launched a youtube video channel were visitors can see the progress of their new TV ad. The youtube channel is available under the username tombolabingo.

Tombola bingo is very active promoting in offline media as well. There is a great promotion in the UK where Tombola offers free tickets to several well known magazines and newspapers. Moreover their upcoming TV ad will be featured in the most famous TV shows.

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The upfront that Party Gaming will pay for this purchase comes up to  £71.9 million while Party Gaming will pay in addition, earn out payments comming up to £24 million depending on the company’s future evolvement and profit.

Taking into consideration the profit of Cashcade th previous year, £12.2 million, then Party Gaming paid a multiple of 5.9 times EBITDA (earnings before tax, depreciation and amortisation) and this payment will reach the 7.78 multiple in addition with the future payments.

Patrick Southon, Cashcade’s Managing Director, said that Cashcade was delighted to join the PartyGaming organisation, it was about  a substantial opportunity to reorganise their existing business by being part of the world’s leading online gaming company.”

The responsibles are very satisfied by these purchase as we can understand by their announcements. Jim Ryan, PartyGaming’s Chief Executive Officer, said that Cashcade constituted an excellent platform to create an  important share of $1.5 billion global online bingo market. As Jim Ryan said their objective was to acquire companies that could help them being into a top three position in each of our four product verticals and deliver substantial revenue and cost synergies and their longer-term strategic objective was to lead the market in online poker, casino, sports and bingo.”

Cashcade management announced that the earn out period would be over 18 months, if the company was able to accomplish its internal targets; although Bingo News prove that the company is on target for the current year and the profit in 2009 will be over £15 million.

Johan Berg, Chief Operating Officer of GTech G2, expressed his excitement about being able to offer the comfort, ease and security that are guaranteed by the PayPal service, to their UK bingo sites. He also highlighted the importance of their worldwide lottery and gaming industry expertise being coupled with the world’s leading e-wallet solution in PayPal. Finally, he thinks that this will definitely be a further improvement to the already very high level of core capabilities in this area as well as the quality of service provided by their company.

Since recently, PayPal, owed by eBay, denied any partnership with online bingo sites apart from the biggest ones. This change of attitude stems from the fact that St Minver was bought by GTech, the leading player in lottery operations worldwide. It is true that GTech has grown rapidly in the online gaming market through its G2 subsidiary, consisting of Boss Media, Finsoft, St Minver and Dynamite Idea, a fact that clearly had an impact on PayPal’s decision to make the deal.

PayPal is extremely popular, a fact indicated by the number of customers, that amount to 23 millions in the UK. Moreover, most online bingo players use the service a lot for their eBay purchases.